Google+ Circles vs. Facebook Lists

November 9, 2011 in Social media

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Background

Back in 2009, in “The etiquette and math of follow in Twitter“, I wrote about the differences between followers and followings in Twitter vs. friends in Facebook. Friendship in Facebook is a 2-way relationship. If I add someone as a friend in Facebook, we are not friends unless she accepts my friendship request. So it is a handshake. It is the same way in LinkedIn: if I add a contact, he will need to accept my request for us to link.
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Editing posts & comments in social networks

September 5, 2011 in Social media

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Should you be able to edit your posts, shares, status updates and comments on social networks such as Twitter, Facebook and Google+? Some sites such as Twitter and Facebook don’t allow you to do that, while others such as Google+ and Tumblr let you edit them. The flexibility of edit is nice to have but there may also be reasons for not allowing it.

Let’s take a closer look at this topic. In one extreme there is regular blog, which of course requires flexibility in editing. I go over tens of revisions on every post in any of the four blogs that I write.

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Product marketing as an integrated business process

April 22, 2011 in Business, Marketing

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Introduction

In a prior post, “The role of high-tech marketing in business“, I discussed various marketing functions that are typically used in a high-tech business. In this post, I explore product marketing as a multi-stage business process to show how various marketing functions come together to market a product or service.
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An introductory note on BPM

January 13, 2011 in Business, Software

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Business Process Management (BPM) for some time now has been established as an important business management practice and discipline. Complemented with BPM software, often referred to as a BPM Suite (or BPMS), a category of enterprise software, BPM has shown that it can help organizations streamline and automate their key business processes, effectively monitor and measure them, and provide the means to optimize those processes on a continuous bases.
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The role of high-tech marketing in business

December 22, 2010 in Business, Marketing, Social media

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In this post I discuss the marketing discipline, particularly the high-tech marketing that is practiced in large technology organizations, though still relevant to small or low-tech businesses. Any business needs to understand the “science” of marketing and apply it to its business. Naturally not all areas and elements of marketing are applicable and relevant for every business, so one needs to adjust and customize it to the business’ needs and budget.
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Status Updates in Social Media

December 12, 2010 in Social media

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How big is your social presence? How many statuses do you have and how many of them do you actively maintain? How do you manage them? How frequently do you update them? What is the nature of your updates? Do you cross-post or syndicate any of your updates on other social sites? In this post I discuss these questions and provide guidelines and best practices that I hope will help you better manage your presence on various social media sites.
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Oracle Ambitions and Plans

November 1, 2010 in Business, Software

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Oracle with the 2009 revenue of $26.8 billion, market cap of about $135 billion, and a future revenue goal of $100 billion, has been a powerhouse in software for some time. Many in the IT world – both vendors and customers – fear Oracle. From a vendor perspective they are a threat to most, and from a user perspective organizations even government agencies such as NSF do not like that they increasingly have to rely and depend on a single vendor for software, and now to some extent for hardware as well. See New York Times article “Oracle Growth Plans Worry Rivals and Customers”.
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Social networking till death do us apart…and then some

May 13, 2010 in Social media

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300px StillLifeWithASkull Social networking till death do us apart...and then some
By Philippe de Champaigne, 1602-1674, via Wikipedia

In memory of Sanam Kordestani, a friend who passed away Feb. 2010 at the age of 38. She was a friend to many and a natural networker, way before “social networking” had become fashionable.

I’ve been thinking about death a lot lately. We all eventually get there sooner or later, whether we like it or not. We play, we learn, we love, we compete, we win, we lose, we create, we collect, … and then we leave it all behind – rich or poor, happy or miserable, loved or hated, all alone or with a large family. The best we can hope for is that we’ve done some good and have had a positive impact in the world somehow during our lifetime.
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Leveraging Social Media in Your Business

February 22, 2010 in Business, Marketing, Social media

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In my last post I explained that before you embark on using social media for your business, you need to first determine your objectives and define your strategy. And this strategic planning does not and probably should not involve any specific social media channel at the outset.

A good article that outlines the steps for the planning and strategic upfront work is “10 steps to a practical social media business strategy” by Allen Bonde, where he describes the fundamental and basic steps that must be done upfront, such as creating a mission statement and a marketing plan, assigning ownership and defining policies, all before getting to specific social media channels.
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